First, yes. I did just make up that word. Well, it's a real word, but Websters only uses it as an adjective. Here, it's a noun. A shareable is any type of content that is meant to be passed along from one person to another. You know what viral is, right? Same thing. Only viral is an adjective and sharable is a noun.
Now that we've cleared that up, let's talk about repurposing content. Repurosing content means that you take old creations (ideas, images, videos, etc.) and you use them to generate new content. For instance, perhaps you've written a white paper called "100 Ways to Organize Your Office." Instead of coming up with 100 additional ideas for blog posts, you take each idea from the white paper and expand on them one at a time as blog posts. It's a lot less effort, right?
What made me think of this topic was the following graphic from Ape Con Myth:
Whatever your thoughts on SOPA & PIPA, you have to admit that this organization has done a wonderful job taking old, online content and turning it into a timely shareable. Keep in mind as you look at this that the links are active, so the actual content remains on the originators' websites: the organization doesn't have to worry about crediting its sources.
As a business owner, think about how long it would have taken for you to generate all of the articles to which this one graphic links! Compare that to the time it took to pull the links together and repackage it as a graphic. A pretty big difference, right? Now, how much money could you have earned in those saved hours? That said, keep the idea in mind for yourselves!
Now, tell me. Who has done something similar for their own business? Can you share the link in the comments section to give other ideas?
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