One business related thing that I enjoy at this time of year is watching how creative people are. Everywhere you look, they are coming up with unique and interesting ways to tie-in to Christmas and the holiday season. On Facebook, I've seen the following and wanted to pass them along to inspire you to do some creative planning in 2012:
- CTMLS: They have created a blog series called Twelve Days of Tips and Tricks. What content could you pull together for twelve days to create something similar?
- Pottery Barn Kids: Using the ever popular give away ploy, their custom page is quite festive.
- The Little Beach Gallery: As a gift shop, it seems an easy fit for the holiday season, but I like how they created a special photo album for their "Holiday Gift Guide 2011."
- The Song Lists: Want attention when everyone else is posting about the holidays? Try an non-holiday headline.
- Organized for Life: Created a holiday themed downloadable. They probably won't make a ton of money off of the one item, but it's the type of thing people may pass around and it gets traffic to their site.
- All Things for Sale: Showing cute and clever ideas for using your products during the holiday season.
- Better Homes & Garden: Host a holiday themed contest. You can't beat cookies, but it could also beat decorating, organizing tips, travel locations. You get the idea! Just plan early for this. You'll need to talk it up to get entrants and then follow up by highlighting your winner!
- Two Peas in a Bucket: Plenty of holiday How Tos available on their website. They simply linked to their great blog posts on Facebook. Even businesses with a serious side can tackle this: "How to Continue Saving as the Holidays Burst your Budget" or "How to Avoid Travel Headaches During the Holidays."
- Evernote: Sure, the holidays are joyous, but there is also a lot to do and a lot of stress that leads up to the festivities. Recognize your customers' holiday related pain and demonstrate how your product can alleviate that!
- Kiva: Be blunt. Remind your customers that gift cards make a wonderful gift. But, let me remind you that you can only do that if you balance it out with lots of other compelling content.
- Modern Mom: Help your customers by creating a list of gift suggestions. If you are tragetting your business to small business owners, think of the "Top 10 Gifts for Small Business Owners." Perhaps selling garden supplies, try "Top 25 Gift Ideas for Those Who Love Playing in the Dirt!"
- Mind Over Matter Coaching: Take it a little deeper. Think about the values and ideas that the holidays represent and share heartfelt ideas, quotes or questions.
There you have it, folks. Twelve ideas to get you thinking about how you can tie-in to the holiday season with your own business. And, don't just leave this for next year's holiday season. The ideas work just as well come spring season, pool season, or wedding season! What creative ideas have you seen - either on Facebook specifically or the web in general?

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