Since the latest round of Facebook hubbub, I've been enjoying playing around with the timelime, Yahoo! News, and Spotify. Of course, it's not all play. I've also been thinking about ways that business owners might employ Facebook's new features to aid their marketing efforts.
Today, I contemplated Spotify. If you haven't yet tried the new timeline and associated features, Spotify is an online music player that will publish the name of the song to which you are listening and a link to it directly to Facebook in real-time (assuming, of course, you give it permission to do so!).
So, what happens when business owners start creating audio content? Will our streams become cluttered up with advertisements?
Personally, I wouldn't advise clients to take a straight advertising approach at all. First, no one is going to bother listening to it, so why bother. Second, your audience will get frustrated with the self-serving approach and will start blocking your account.
What may work though are short (2.5 minute or less) audio clips that are informative, like a mini-podcasts. (See related article on Cinch to get an idea.) Imagine a playlist filled with your tips and tricks. Once they are published to your Facebook audience, someone else may see it come through and click it. Suddenly, your audio is on its way to becoming viral in the way everyone hopes their YouTube videos will.
Thoughts? Would you try it? What would be interesting enough for you to listen to?
(Photo credit: ines saraiva)
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