Given its ever changing presense in the world of social media, I can't claim that I'm a Twitter expert; rather, I'll tell you that I'm a fan, a heavy users, and one who is excited to watch it grow and take hold over time. That said, I tweet often - and I read tweets often.
These are three of the things that really bother me, and which generaly result in my unfollowing a person.
The overall message here is that most things are allowed once in a while, but to keep a reader, it's important to blend together a variety of types of messages that relate to who you are. After all, you're not a one-dimentional person in real life, so why be one-dimentional online?
- Ads: As a marketer, I'm all for using Twitter to get your name out there and I certainly don't mind people occasionally sharing something that they or a contact are working on. I'd expect them to tell me that if we met for coffee somewhere, so why not online? But, and it's a BIG BUT . . . don't inundate me. Use them sparingly and blended with really interesting things that I would enjoy hearing about over coffee.
- Posting only one type of content: Maybe its me, but if all you do over and over is post the exact same type of content again and again (say 20 positive quotes or 18 historical facts), you've lost me. I like variety and if I'm not getting it, I'm moving on!
- Consistent crassness: Again, the once or twice tidbit about the crazy night you had or the stupid thing you did won't turn me off - after all, we're all human. But, if that's all there is to you, see ya!
The overall message here is that most things are allowed once in a while, but to keep a reader, it's important to blend together a variety of types of messages that relate to who you are. After all, you're not a one-dimentional person in real life, so why be one-dimentional online?
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