Recently an op-ed was published in the Auburn Journal detailing Andy Wirth’s plans to improve year-round tourism in the area. This is a significant problem as the world-class ski resort sees a significant drop-off in visitors during the spring, even in years with excellent snowfall. This ends up not only hurting Squaw Valley, but many ancillary business as well. Wirth hopes to solve this problem with expanded recreation opportunities and the creation of new jobs. These renovations will have visitors flooding the town every month of the year.
If approved by the Placer County Board of Supervisors Wirth’s plan could provide a significant boost to the local economy. It will provide 1,400 new jobs and over $25 million in additional tax revenue. The plan will add miles of new hiking and biking trails for residents and tourists to enjoy. It will also construct a world-class training facility for athletes.
Andy Wirth sought feedback from the community throughout every step of drafting his vision. This led to over 500 meetings with local residents to ensure that Squaw Valley would not be stepping on anyone’s toes with its renovation and expansion. Thanks to these meetings building heights of new construction have been reduced 30 percent, and some buildings have even been eliminated entirely if they would have obstructed mountain views. The original size of the project has also been reduced 50 percent and now close to 90 percent of its construction will be taking place on existing parking lots.
Wirth is much more than just the CEO of Squaw Valley Ski Holdings. He is thoroughly entrenched in the local community through a variety of organizations. Serving on the boards of the North Lake Tahoe Resort Association, Tahoe Fund, and the Reno-Tahoe Airport Authority Wirth always makes sure he has the best interest of Tahoe’s locals in mind. His new plan will add a significant number of jobs to the region and serve to help preserve and improve its environment.