There is a new lip balm taking the retail market by storm, it is none other than a very popular brand- EOS, which stands for Evolution of Smooth. Their newest product is a vegan lip balm that is tantalizingly clear. It is packaged in EOS’ signature orb container with a screw-on lid. The process to make traditional EOS lip balm vegan was actually quite simple, all the company had to do was remove and replace a single ingredient- beeswax. The company is targeting a new audience by going vegan with this lip balm and, if continued success occurs, they will likely add more vegan body care products to their line. Discover more beauty hacks here on imabeautygeek.com.
EOS is a skincare company that produces organic lip balm, hand and body lotion, and shaving cream. The company was founded in 2009 by Johnathan Teller and Sanjiv Mehra. The lip balms in their unique packaging quickly became popular. Retail stores all over the United States were stocking EOS products without most people knowing the brand. As time progressed EOS was mentioned in many magazines and online articles for being an affordable luxury anyone could indulge in. Eos went from a small startup to a mega-success.
Before Eos entered the lip balm industry there were limited options for consumers says usmagazine.com. Chapstick was leading in sales since there was so little competition. Teller and Mehra decided that it was a market that had huge potential. They worked on a concept, tested it, and marketed it to Millenial females. It was a resounding success. EOS filled a need for consumers and a larger demand was created for their products, see products here. Other companies created imitations of the famous EOS lip balm in an effort to cash in on a thriving market. Despite more competition than ever, EOS continues to prosper and grow.
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