Changing The Food and Instagram Relationship

Believe it or not, there used to be a time when the first thing you did when you got your food was take a bite! Times of course have changed, and Fersen Lambranho believes that the smartphone is partially to blame for that. Now the first thing that diners do is they snap a picture of what’s on their plate! They do this for a variety of reasons, but most are to display it loud and proud on social media. Perhaps, they have a delicious looking burger! Or maybe they’re proud of themselves for eating a delicious looking salad. Whatever the reason, diners take to Instagram to show the world their food. They do this using a variety of hashtags that get attention.

So shouldn’t a restaurant care about how their food is looking on Instagram? Most don’t. Afterall, it should theoretically look how it looks in real life. Sometimes, that’s not the case. According to Grub Street, A restaurant called Catit that is located in Tel Aviv noticed that the plates don’t always look the greatest because nobody is using plates that are Instagram-friendly! Because this apparently makes a difference.

So their restaurant is taking matters into their own hands to fix this social media crisis. They have started a class called Foodography where on certain nights, guests can spend over one hundred dollars to learn how to tak ethose Instagram-friendly photos. Of course they get food too, but they also learn plating techniques and how to make everything look better.