Jose Borghi Talks the Importance of Advertising

The most important need of any company nowadays is advertising. Consumers are no longer base their purchasing decisions on price and quality. In today’s world, consumers care more about brand recognition and that’s where advertising plays a role.

The world has become overflowing with businesses, both online websites and traditional physical stores. With so much competition, it’s nearly impossible for any company to thrive without exposure. The old technique of “word of mouth” no longer cuts it into today’s economy. Advertising is the lifeblood of every successful company to date.

Contrary to popular belief, advertising is complex. To properly advertise in a way that produces positive results requires a plan and way of executing that plan. Since the procedure isn’t as simple as it used to be, companies have begun turning to advertising agencies.

Advertising agencies understand everything that business leaders might not. These agencies often specialize in particular results. Since not every company is the same, not every solution can be solved with the same type of advertising. A good advertising agency has the ability to accomplish exposure for any of its clients.

Advertising is especially important for companies in countries like Brazil. And when it comes to advertising in Brazil, there’s no better agency than Mullen Lowe Brasil. Mullen Lowe has one of the most outstanding reputations in advertising. It holds one of the most illustrious client lists in the world. Mullen Lowe has also produced some of the world’s most memorable advertising.

The leader of Mullen Lowe Brasil is Jose Borghi. Borghi has been in advertising nearly his entire professional career. He is one of the great advertising innovators of the modern world. He has handled some of Mullen Lowe’s biggest projects.

http://brasil.mullenlowe.com for more.