Lime Crime Cosmetics: A Make-up Revolution

Lime Crime is a relatively new make-up brand that is revolutionizing the cosmetics industry. The brand is known for its wild, neon-bright colors and smudge-resistant, easy-to-use products made from vegan ingredients and never tested on animals. One of the things that make the cosmetics in this line different is they are designed to help people stand out. This is a dramatic change when most of its competitors attempt to help people wear make-up to blend in. This hot new brand is all about creative self-expression and making a loud, unmistakable statement. That has helped it to grab the attention of a growing number of people that love to have fun.


Founded in 2008 by entertainer and entrepreneur Doe Deere, Lime Crime is loud on purpose. Doe Deere created the make-up with colors loud and vibrant enough to be seen across the room. When she was a rock & roll artist, she couldn’t find make-up bright enough to make her stand out on stage. So she started creating her own make-up by hand. With Doe Deere’s bubbly personality and her genius for internet marketing, the brand was an instant success. She tapped into a market made up of people of all ages and from all over the planet that had long been looking for brightly colored make-up to make their own statement.


The brand offers lipstick, eyeliner, eyeshadow, rouge, blush, nail polish and hair dyes in colors so bright it makes the sun wear sunglasses. Plus the 48 colors have unique, evocative names that are a statement in themselves. They include Roswell, Faded, Beetle, Shroom, Third Eye, Denim, Asphalt, Penny, Mirage, Charmed, Champagne, Varsity, Bomber, Choker, Hoodie, Soft Spot, Pom Pom, Fishnet, Lace-Up, Cashmere, Wicked, Eclipse, and many others. They come in metallic and matte and are bold, opaque and recklessly loaded with pigment.


Lime Crime is revolutionary make-up in a world dominated by cosmetics in staid, boring tones and a very limited color palette. When you are ready to let you inner unicorn run free in all its unique, wild, colorful glory, this is the brand of make-up you need.

Fabletics – Personalizing the Shopping Experience for Customers Like Never Before

The trend of fitness clothing has caught up with the people in the past few years, and even though many brands do offer a wide variety of “Athleisure” clothing, Fabletics has scored the most points it seems in this category since its inception. Even though the market for fitness clothing and apparel is highly saturated, and dominated by big companies like Amazon, which continues to hold over 20 percent market share, Fabletics has tasted tremendous success in just four years since its launch. It is co-owned by the Hollywood’s one of the most loved actress, Kate Hudson, who continues to inspire people with her fitness and personality and make Fabletics a favorite “athleisure” brand among the masses through creative marketing moves.


Fabletics started in the year 2013, and from the time of its launch till now, the company has been growing at a pace of over 30 percent. At present, it enjoys an annual turnover of $250 million, and with the current growth rate, it is expected to give its competitors a tough run for its money. The company’s marketing policy, including the reverse showroom technique, helped the company take over the market by storm and give it a much-needed boost initially to take over the competition.


In the reverse showroom technique, it created a loyal customer base by online marketing and with the help of the Fabletics’s VIP membership model. Once the company has managed a strong foothold in the market and had a good fan following for a substantial turnover, it went on to open stores nationwide. Fabletics currently has 18 stores in the country and plans to open hundreds more in the time to come, nationally as well as internationally.


Reverse showroom technique is not targeted to attract customers to increase sales, but more towards penetrating the market further and expand its loyal customer base. And, it is what opening stores across the nation are helping the company in achieving. Kate Hudson also used her personal mantra in achieving success with Fabletics, which is to continue to look for marketing opportunities to boost company’s sale and keep the brand innovative and dynamic.


She checks the sales figures, and crafts sales and marketing strategies as per the sales and marketing data. Kate Hudson also believes that it is important for business heads to rely on trade and market data to make better business decisions, and continue to stay passionate about the brand to remain on top of the competition. For people looking to join the company as a VIP member, taking the Lifestyle Quiz on the business’s site is an ideal way to know more about the company’s model of personalizing shopping experience for the customers.

Lime Crime Unicorn Hair!! Customize Your Hair

Lime Crime Unicorn Hair is a semi-permanent hair color that makes anyone look like a unicorn because of its high quality. This hair dye has no side effects and does not a professional to apply the dye. This dye is available at Walmart or any other local store nearby. This dye was developed by Doe Deere who is the CEO of this company, and it took her three years to finish making this dye successfully. The dye lasts longer and fades gracefully.



Unicorn Hair by Lime Crime is a gentle dye which does not damage hair in any way. The customers can apply it however they like without any kind of worry of damaging their hair because this dye is made of natural and purest resources such as vegan ingredients. Dye usually has ammonia or bleach in it, but Unicorn Hair does not include any of these and ensures long lasting fun.



Unicorn Hair is not a permanent hair color and can be washed easily using shampoo. It depends on how deep the dye has been used and also on the condition of the hair. The lighter the hair, the longer the shade will last. The thicker the hair, the less shade will be visible.



To successfully apply the dye, only one jar is required for medium length hair. It mostly depends on the hair length, but one jar is enough in most cases. The life of this dye is usually six weeks if it is not washed away early. It gives a great look, and the users can have different hair colors to entertain themselves.



It is very easy to apply the dye with such easy steps: –



  1. Hair should be dry and unconditioned. This way, the color will look much brighter.
  2. The dye should be used with care and with the help of protective gloves.
  3. Use an applicator brush to apply the dye to 1-inch-wide strands
  4. Leave the dye on for 1 or 2 hours. The longer it stays on, the better the results will be.
  5. Rinse dyed hair.
  6. Style and enjoy the Lime Crime Unicorn Hair


Lime Crime Adds Rainbow Bright Hair Dye To Beauty Line-Up

Happy heads like Kylie Jenner rock the rainbow when it comes to hair color because it’s fun, sexy and doesn’t have to nail you for commitment. The look is still bright and crazy for hair this season, and Lime Crime has added a gorgeous collection of hair dyes to keep you modern in the moment. Thirteen delicious shades await you, from Neon Peach to Dirty Mermaid.


Doe Deere, CEO and founder of the popular brand, has always believed that makeup, fashion and hair all work off of each other. It’s the total look and transformation blended together. The hair color was bound to happen, and we’re all happy that Unicorn Hair is finally a reality.


Doe Deere is obsessed with bold hair dye and likes switching up her own candy-colored tresses whenever the mood strikes. That is why her development of Unicorn Hair is a blast and specially formulated to shine on and be gentle to your locks. By the way, this amazing hair color has been three years in the process, to make sure it offers the ultimate best gloss and intensity of hues.


The hair dye is vegan and made with vegetable coloring, fading gently without ever harming your roots or ends. You can purchase Unicorn dye in Full Coverage and Tint formulas, and rock the rainbow, girl.


It’s semi-permanent hair dye and rock-bottom in price at $13 a bottle for a generous 7 ounces.


You can even play chemist and mix colors together for a wild and crazy hue. For example, blending Neon Peach + Bunny = petal pink. Here are several other winning combos:


Blue Smoke + Gargoyle = blue steel

Anime + Salad = bright turquoise

Dirty Mermaid + Gargoyle = slate grey


Doe Deere has believed in the integrity of her company’s brand from the get-go. Lime Crime is different from all the other beauty companies. The mission is not to follow old traditions and rules but to gain self-empowerment by defining your own beauty standards.


The company makes makeup and now, hair color, that allows the beauty of self-expression for the individual who puts it on. It takes courage to wear colors that are different and edgy, and that’s exactly what the brand is all about.


Doe Deere spells it out in her fearless About Me page:


“I make makeup for girls and boys like me, who express themselves unapologetically. Lime Crime is freedom to be you!”