Many people are not aware of the hardships that come along with venturing into the beauty space. Working in the beauty industry, is not simple. Especially, when running a startup. The beauty industry is one of the harshest industries to get into. Securing capital, testing formulas and proving yourself as a trustworthy brand is so complicated for cosmetic companies. But someway Doe Deere found a way to step into this overcrowded industry and carve herself a space that has allowed her to become one of the most well known founders in the makeup world.
Doe Deere stepped into the beauty world before beauty brands were blowing up all over the internet and Instagram. Back in the mid 2000s, the internet was still pretty void of many brands. It was the perfect opportunity for the young beauty blogger. When she created Lime Crime she took a different approach. She took a stand to not test on animals and has kept that promise with fans over the years. She also wanted her customers to know that Lime Crime was for anyone wanting to unleash their inner unicorn and dare to be bold. Her company is fun, exciting, fantasy land driven and one of the most popular makeup brands. Lime Crime offers its customers eyeshadows, highlighters, lip glosses and lipsticks in a variety of colors. There is no holding back with Lime Crime Cosmetics.
🔑✨ Keys to the Invisible Boutique will be sent out tonight!!! If you haven’t subscribed yet, there’s still time – https://t.co/zAvR82vj2w
Because our signature Pansy Ring ($550) is hand-crafted… https://t.co/sLaKN5ME8X
— Doe Deere (@doedeere) October 23, 2018
Before Doe Deere was a beauty founder, she was an immigrant trying to a make away for herself in New York City. The Big Apple was the location her family settled in when they first arrived in the United States. The family faced a set of hardships that included homelessness, living in shelters, eating from food pantries and adjusting to a new country. But in a matter of years Doe Deere was able to create a life for herself that involved her passions of beauty and fashion. She was able to establish a fashion line and major beauty brand. Her story is inspirational. Her story has caused her to become one of the top makeup mavens of our time.