Fabletics – Personalizing the Shopping Experience for Customers Like Never Before

The trend of fitness clothing has caught up with the people in the past few years, and even though many brands do offer a wide variety of “Athleisure” clothing, Fabletics has scored the most points it seems in this category since its inception. Even though the market for fitness clothing and apparel is highly saturated, and dominated by big companies like Amazon, which continues to hold over 20 percent market share, Fabletics has tasted tremendous success in just four years since its launch. It is co-owned by the Hollywood’s one of the most loved actress, Kate Hudson, who continues to inspire people with her fitness and personality and make Fabletics a favorite “athleisure” brand among the masses through creative marketing moves.

 

Fabletics started in the year 2013, and from the time of its launch till now, the company has been growing at a pace of over 30 percent. At present, it enjoys an annual turnover of $250 million, and with the current growth rate, it is expected to give its competitors a tough run for its money. The company’s marketing policy, including the reverse showroom technique, helped the company take over the market by storm and give it a much-needed boost initially to take over the competition.

 

In the reverse showroom technique, it created a loyal customer base by online marketing and with the help of the Fabletics’s VIP membership model. Once the company has managed a strong foothold in the market and had a good fan following for a substantial turnover, it went on to open stores nationwide. Fabletics currently has 18 stores in the country and plans to open hundreds more in the time to come, nationally as well as internationally.

 

Reverse showroom technique is not targeted to attract customers to increase sales, but more towards penetrating the market further and expand its loyal customer base. And, it is what opening stores across the nation are helping the company in achieving. Kate Hudson also used her personal mantra in achieving success with Fabletics, which is to continue to look for marketing opportunities to boost company’s sale and keep the brand innovative and dynamic.

 

She checks the sales figures, and crafts sales and marketing strategies as per the sales and marketing data. Kate Hudson also believes that it is important for business heads to rely on trade and market data to make better business decisions, and continue to stay passionate about the brand to remain on top of the competition. For people looking to join the company as a VIP member, taking the Lifestyle Quiz on the business’s site is an ideal way to know more about the company’s model of personalizing shopping experience for the customers.

Fabletics dresses and suits combine comfort and style

An online article from the Marie Claire Magazine recently covered the latest and greatest of Fabletics. Fabletics was co-founded by popular (and fit!) actress Kate Hudson.

Fabletics started in October 2013 when CEOs Don Ressler and Adam Goldenberg partnered with Kate Hudson to design high quality activewear with a realistic price. Fabletics is now available in many places all over the world including Canada, United Kingdom, Germany, France, Australia and the United States. At first the activewear company was geared towards women but in June 2015 it launched a men’s line. Currently there are several brick and mortar buildings in the United States. Source: http://www.fabletics.com/how-it-works

In the Marie Claire Magazine article Hudson talks about the brand new line of “athleisure” dresses that are perfect for the lazy girl out there. The dresses from Fabletics can be worn pretty much anywhere-a night out on the town with the ladies, on a romantic date night, or just when you want to feel beautiful AND comfortable. Hudson does not recommend doing a true workout in the dresses but says that you can be more active in them and not worry about getting out of a car. There is also no need to wear spanx or any other type of shaping wear. Similar to leggings, these dresses make everything look tight and hugged in while conserving comfort.

Hudson also talked about a new swimwear line of Fabletics that can double as activewear in the winter months. You can even do pilates in it! The swimsuits are designed to be very sturdy so that wearers can be as active as they want without the fear of having a wardrobe malfunction.Both the dresses and swimwear are designed to get people healthy and moving. Fabletics really wants to make the line accessible to anyone while still being comparable to other high-quality labels. So, if you are someone who enjoys being active and comfortable Fabletics dresses and swimsuits may be perfect for you!
 See: http://www.fabletics.com/outfits