Fabletics – Personalizing the Shopping Experience for Customers Like Never Before

The trend of fitness clothing has caught up with the people in the past few years, and even though many brands do offer a wide variety of “Athleisure” clothing, Fabletics has scored the most points it seems in this category since its inception. Even though the market for fitness clothing and apparel is highly saturated, and dominated by big companies like Amazon, which continues to hold over 20 percent market share, Fabletics has tasted tremendous success in just four years since its launch. It is co-owned by the Hollywood’s one of the most loved actress, Kate Hudson, who continues to inspire people with her fitness and personality and make Fabletics a favorite “athleisure” brand among the masses through creative marketing moves.

 

Fabletics started in the year 2013, and from the time of its launch till now, the company has been growing at a pace of over 30 percent. At present, it enjoys an annual turnover of $250 million, and with the current growth rate, it is expected to give its competitors a tough run for its money. The company’s marketing policy, including the reverse showroom technique, helped the company take over the market by storm and give it a much-needed boost initially to take over the competition.

 

In the reverse showroom technique, it created a loyal customer base by online marketing and with the help of the Fabletics’s VIP membership model. Once the company has managed a strong foothold in the market and had a good fan following for a substantial turnover, it went on to open stores nationwide. Fabletics currently has 18 stores in the country and plans to open hundreds more in the time to come, nationally as well as internationally.

 

Reverse showroom technique is not targeted to attract customers to increase sales, but more towards penetrating the market further and expand its loyal customer base. And, it is what opening stores across the nation are helping the company in achieving. Kate Hudson also used her personal mantra in achieving success with Fabletics, which is to continue to look for marketing opportunities to boost company’s sale and keep the brand innovative and dynamic.

 

She checks the sales figures, and crafts sales and marketing strategies as per the sales and marketing data. Kate Hudson also believes that it is important for business heads to rely on trade and market data to make better business decisions, and continue to stay passionate about the brand to remain on top of the competition. For people looking to join the company as a VIP member, taking the Lifestyle Quiz on the business’s site is an ideal way to know more about the company’s model of personalizing shopping experience for the customers.

Corporate Executive Susan McGalla Gives Women Advice on How to Suceed

Susan McGalla began her career at American Eagle in 1994 and rose up the ranks to eventually become the company president. In 2013 McGalla formed her own company, P3 Executive Consulting, to provide her expertise in corporate retail to help companies survive in volatile market. In 2015 she became the Vice President of Business Strategy and Creative Development for the Pittsburgh Steelers, check   pittsburgh.cbslocal.com.

According to  Ireport.cnn.com, McGalla’s success as a corporate executive has given her a unique perspective on how women can thrive in business. As reported on PR Newswire, McGalla has given speeches on women in the workplace to a number of audiences including the Women and Girl’s Foundation of Pittsburgh and at the Carnegie Mellon University Conference for CEOs.

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McGalla encourages women to pursue higher degrees. She notes that the number of women enrolled in college now exceeds the number of men and believes this bodes well for the future success of women in the job market. She urges women to keep their eyes on the prize, maintain a high level of confidence, and look for mentors. She explains “It is necessary to find support and built a network of influencers. The climbing desire to succeed is what will produce higher quality of work to achieve higher management positions.” She is also convinced the best strategy for women is to ignore the glass ceiling. She cites her own experience “My angle on this in my current career was not ‘to break the glass ceiling’… I never carried a chip on my shoulder of what I should be entitled to as a woman or what prejudices existed.”  More related articles on lulu.com

For more information on McGalla, please access https://www.linkedin.com/in/susan-p-mcgalla-b114763b

Susan McGalla Outlines Tips For Women To Succeed In Business

Susan McGalla is a businesswoman from Pittsburgh, Pennsylvania that has created a short outline for how woman can achieve greater success in business. Mrs. McGalla currently works at P3 Executive Consulting, LLC. This is a business consulting company that she founded. It provides consultation to entrepreneurs and executives at major companies on topics ranging from marketing, operations, staffing, management and branding.

Recently Susan McGalla spoke at conferences sponsored by the Women and Girl’s Foundation of Pittsburgh and at the Conference for Chief Executive Officers that took place at Carnegie Mellon University. The following are some of the major points Susan McGalla makes in her conferences on how women can achieve success in business.

Her first point is that higher education leads to great success and more opportunities. Yes higher education is rapidly increasing in costs says Susan McGalla, but a good education is still worth any debt you may incur. She recommends you look at financial aid and scholarship options that are in line with your skills. Susan also says that you need to obtain business or other skills in order to make it in today’s skills based economy. Not having skills will limit your opportunities and employment prospects.  Check pittsburgh.cbslocal.com.

The second point Susan McGalla advises to keep in mind is to have confidence in oneself. All too often, women get demoralized in the workplace due to management or bosses treating them differently or not valuing them as they should be. Create your own support network and do not let others bring you down. Being confident can help you to remain ambitious and strive to reach a top position. Susan says she sees too many lose their drive after working at a company for a short period of time. Being confident can change that.  More related articles on lulu.com.

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Susan McGalla’s last word of advice is to not pay attention to the glass ceiling. Just be the best you can be, and you should be promoted if you have the talent and skill set. If you focus on your potential and possibilities instead of your limitations you will be able to achieve much more. Having the right attitude can make a big difference in a career. More Articles on ireport.cnn.com.

Check this https://www.linkedin.com/in/susan-p-mcgalla-b114763b