José Borghi, the Advertising Genius behind Mullen Lowe’s Roaring Success

According to GQ, the revolutionary style, fashion and culture company, José Borghi, the CEO and President of Mullen Lowe Brasil is among the top 20 advertising geniuses in Brazil. Mullen Lowe is Brazil’s largest advertising agency.

José Borghi is an advertising graduate and worked for various advertising firms before starting his own outfit with partner Erh Ray. Their new company was called BorgiEhr Agency and was founded in 2002. Starting with little capital and working harder and smarter than anybody else handling the creation, media planning, and service and copy all by themselves, they rose through the ranks to handle big multinational brands for their clients. Owing to their phenomenal success in the Brazilian advertising industry, BorgiEhr was bought out by Lowe in 2006 becoming Borghi Lowe. In 2015, Lowe merged with Mullen to create the current company structure at Mullen Lowe with a global presence.

José Borghi is known for his revolutionary creativity and innovative approaches to advertising. His 25-year advertising career has seen him manage award winning creative advertisement projects and acquire a cult-like following for his creativity. His prowess in delivering stellar advertising campaigns have seen him bag over 50 awards in recognition. Some of the awards include Abril Awards, London Festival, Clio, New York Festival, One Show, and Cannes.

Mullen Lowe handles the advertising for high-end corporations and multinationals such as Unilever, Honda, Delta Airlines, Fiat, Bank Boston, American Express, Coral Paints and much more.

At the heart of every business and every entrepreneur is advertising. It is what informs your potential clients of your existence and what you offer. Despite changes in advertising media formats, distribution, and the advent of online services, agency engagement is still the preferred method of big corporations rather than having in-house departments. José Borghi’s approach ensures that his client’s campaigns are smart, useful and present. His concepts are well researched and resonate with this target global audience creating a pattern of impactful trendy outcomes.

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