How Chris Burch Built The Best Hotel On The Planet

Most people likely think the best hotel in the world is located in a major international city like New York City or London. However, it is actually located on a remote Indonesian island called Sumba. This island is completely off the grid and is known among surfers as having legendary waves. On this island is Nihiwatu Resort which had been a surf lodge for a few decades before being bought by entrepreneur Chris Burch. He is a self-made billionaire who wanted to turn it into a five-star hotel. He partnered with James McBride who has been a hotelier for many years and together they created a hotel that embraces the Sumbanese culture while also offering pure luxury based on

Before buying the Nihiwatu Resort, Chris Burch had traveled there with his three sons. They all fell in love with the place and he decided to make enough of an investment to turn it into a world-class resort. He was successful in this endeavor as the readers of Travel + Leisure voted it as the #1 hotel in the world in both 2016 and 2017, see (

Every guest gets their own butler for the entirety of their stay. There are private infinity pools, a treetop spa, and a secluded private beach guests can enjoy. The food is included as part of the hotel rates and there are four high-end restaurants as well as a club. The itinerary of each guest is customized to what they want to get out of their trip to Sumba. Guests can go on horse rides, engage in yoga, or go surfing (with only ten surfers allowed at any time) see (

Chris Burch opened his first business in 1976. This was Eagle’s Eye which he created with his brother, Bob. They invested $2000 in getting this company going and by the time they sold it the value of it had grown to $165 million. This was an apparel company which many of his other companies since that time have also been such as Poppin, Tory Burch, and TRADEMARK among others; you go to this link

He has also started companies in other industries. Within the tech industry Chris Burch started Jawbone which is a popular audio manufacturer. In the food and drink industry some of the brands he has started are Voss Water, BaubleBar, and Brad’s Raw Foods. He has also served on the board of a number of organizations such as The Continuum Group, Tory Burch, and Guggenheim Capital.