Randy Ray and Wendy Lewis had long established themselves as two of the top leaders in the American health and beauty industry when they decided to found Jeunesse Global in 2009. The couple had only retired a few months before, convinced that they could leave the business world that they loved and that gave such deep meaning to their lives, easing into a life of grandkids, barbecues and golf courses.
But the couple quickly discovered that they weren’t constituted for endless days of idleness. They quickly began looking for ways to fill their time. However, they had long ago achieved financial independence. Money was not a top priority for the entrepreneurial couple. They wanted to make a difference in the world.
Ray and Lewis founded Jeunesse Global as a means to bring economic opportunities to disadvantaged people across the globe while also serving as a platform to answer unmet market needs within niche product areas. Within its first year of operation, it was clear that Jeunesse would be able to fulfill these goals with aplomb.
Both Lewis and Ray had done business extensively throughout the East Asia region. They understood that the area had long been oppressed under the communist jackboot, stifling economic growth, innovation and the ability of the region’s hardworking and industrious people to find an outlet for their creativity. It was for this reason that, from the outset, Jeunesse Global concentrated on expanding throughout East Asia.
With Ray’s ability to sell products and recruit new distributors and Lewis’ ability to create new products and run the business end of things, it wasn’t long before the newly formed company started making serious headway. By the end of its fifth year, Jeunesse had over 1,000 distributors and was selling tens of millions of dollars of products each year.
Today, the company has a strong presence throughout East Asia and has brought tremendous economic opportunity to the area. Through the creation of the Youth Enhancement System, a comprehensive suite of total-health products that can knock years off of users’ apparent age, Jeunesse is not only helping people to get rich, it is helping them to stay young.