Lori Senecal is an internationally recognized digital advertising professional. She currently serves as the MDC Partner Network’s president and a global CEO of CP+B. Senecal recently revealed that she would be retiring from her role at CP+B at the end of 2017. She has been serving as the head of the company since March 2015 and has played a major part in bettering the quality of its services. Chuck Potter, who is the agency’s chairperson, has been striving to ensure that the company has a competent person who can take Lori’s position when she leaves the firm. Lori Senecal said that she has been making open plans with Potter to prepare for retirement from the time CP+B hired her in March 2015. Her excellent administration and organization expertise made the firm to recognize her as the best person for the position. Visit Adweek to know more.
The outstanding expertise of Lori Senecal has enabled CP+B to grow in the international markets. She has helped the enterprise in the setting up excellent communication and management structures that enhance coordination of all its divisions across the globe. Lori has developed healthy working relationships with the company’s staff. She managed to lead CP+B in winning the American Airlines advertising account within her first few months at the firm.
CP+B is currently working to enhance the skills and experience of it regional executives so that they can be ready to take over its management when Lori retires. Danielle Aldrich was recently promoted by the firm to act as CP+B West’s president. She is the former co-managing director of CP+B Boulder. The new position makes Aldrich the head CP+B’s Los Angeles and Boulder offices. Other talented individuals who were elevated by the agency include Bamboo Yee of CP+B Beijing, Richard Pinder of CP+B Europe, and Vinicius Reis who heads CP+B Brazil and Miami. Danielle has spent 14 years of her career working at CP+B. She has served advertisement account of companies such as Hershey, American Airlines, and Hotels.com. For more details visit Crunchbase
Lori Senecal has accomplished a lot during her career in the advertisement sector. She kicked off her profession while living in Canada and never imagined of serving as an executive at international firms. The top position that she has held include serving as the president of KBS+, McCann New York, and MDC Partners Network.