Rachel Minihan

I am a digital marketing consultant, mother of two, wife, runner, organized and happy!

Rachel Minihan is a digital marketer who works with businesses of all sizes as they expand their online portfolios, leverage the ever-changing landscape of social media, and embrace user-generated content in order to expand the influence of their brands online. Her background is in consulting and technology, which enables her to quickly adopt and to understand the potential influence of new tools and technologies, such as Twitter, Facebook, and MySpace. She blends this background with her work in public relations and marketing to assist companies in using the right tools with the right messages at the right times.

As early on as college, where she received her Bachelor of Science in Psychology from Stonehill College, she recognized her love of writing and communication. It is for this reason that she brings her business background to the digital world.

As a digital marketer, Rachel supports her clients through education, strategy, content development, and by acting as their “voice” online. These areas enable business owners and entrepreneurs to connect with their customers in a way that will increase top of mind awareness, brand loyalty and referrals.

She is a strategic thinker by nature and values integrity, beauty, excellence, challenge, and a concern for others.

Credentials:

 Owner and Digital Marketer for Purple Phone PR & Marketing, 2008 - present.
 Marketed self as Business Coach and coached small business clients in public relations and marketing strategy at RLM Coaching, 2004-2008.
 Podcast personality on Army Wife Talk Radio, 2005 – 2007.
 Chief Marketing Officer for Binary Press, 2002-2004.
 Bachelor of Arts from Stonehill College, Psychology major, 1995.

Additional Professional Background:

After graduating from Stonehill College with a degree in Psychology, she assumed the following roles:

 2004-2008: RLM Coaching, Owner and Business Coach.
 2003-2002: Binary Press, Owner and Consultant.
 2002-2000: Accenture, Consultant.
 2000-1999: Advanced Technology Systems, Team Lead.
 1999-1995: Andersen Consulting, Various Development & Support Roles.

Detailed resume online at http://rldparis.wordpress.com/.