How Ogilvy & Mather And Young & Rubicam became the drivers of success for Alexandre Gama

     Alexandre Gama is undoubtedly the face of the Brazilian marketing, mass communications, and advertising industry. He has 36 years of experience in Brazilian and American advertising over his nearly four decades of service in the field. Many people all across the terrain of Brazil associate excellence in advertising with the likeness of Alexandre Gama and his advertising firm, Neogama.

Mr. Alexandre Gama is just as successful in entrepreneurship as he is advertising. One of the many awards he’s been blessed enough to receive over the years came in 2007, when he brought home the Caboré Award to his trophy case for being the “Entrepreneur of the Year in the Communications Industry.”

The year prior – in 2006 – Mr. Gama was selected out of all 200-odd million Brazilians as the “Agency Director of the Year,” an award deliberated on and given out by the Propaganda Professionals Association as part of its annual award ceremony, the 10th Professional Contribution Awards.

In those two back-to-back years, 2006 and 2007, the advertising business legend Alexandre Gama was determined to be a member of the class of the seven Brazilian entrepreneurs considered to be the most important across the nation’s economy. About magazine, the organization that had pulled together 250 of the best, brightest, and most successful businesspeople from around the nation, published the research in 2006.

The next year, Gama was called one of the three best advertisers to ever serve the country of Brazil by a marketing research and consulting company based in Europe, Grupo Consultore.

Alexandre Gama is known widely around Brazil, especially by his fellow advertorial industry competitors, though he’s also made a name for himself in the United States. In 1982, he was hired by the United States-based Standard Ogilvy & Mather. 14 years later came a position as CEO of Young & Rubicam.

Leave a Reply