Lori Senecal is the CEO of Crispin Porter + Bogusky, an advertising agency that was founded in 1988 and based in Florida. According to Fast Company, Lori is among the top 100 business people whose creativity has changed the lives of people. The clients that have worked with her are satisfied with the services offered at all time.
Since 2015, she has helped CP+B increased its revenue by an overwhelming 25%. Her leadership and creativity have been the base of this success. She has ensured that this company has stood strong while offering services both locally and internationally. Advertising Age recognized CP + B as the Creativity Innovators of the Year in 2017. Thumbs up to her exceptional media, marketing and technology skills, which also earned her a top position as the most creative people in the business field.
Lori Senecal was the CEO and Global Chairman of the KBS. Over the time of her leadership, the company rose from 250-person to 900 people globally. This led to KBS being named among the Best Places to Work in NYC. Lori was crowned as one of the Women to Watch. In 2013, she carried home the AWNY Game Changer Awards along with a Quantum Leap award.
Moreover, Lori has worked for other companies including McCann Erickson, which was her first job opportunity and Kirshenbaum Bond Senecal + Partners. She helped these companies transform so as to fit in the current modern world. The experience she had in these institutions helped her cement her skills in advertising, digital strategy, online advertising, creative direction, creative strategy, entrepreneurship, direct marketing, brand architecture among others. The companies also opened doors for her to interact with great individuals and eventually was employed by the CP+B.
Lori Senecal was highly motivated by her siblings who had it all in their careers. She was determined to pull through in the business world so she enrolled in a business, major at McGill University. After graduation, she faced the world with a bold touch. Today, she is one of the role models you could add to your list if you are a business enthusiast. You can follow her on Twitter