Nathaniel Ru is an accomplished young entrepreneur. Together with his two friends, during the final year at Georgetown University, had a hard time in locating the appropriate outlet for taking a meal, a restaurant that were relaxing and fun.
From that moment, they wondered if there could have another option. They established an eating place that measured 560 square-foot on M Street in the main street of the Township.
After six years the place that they started six years ago has expanded to a 21-store firm, a store that is known as sweet green. The restaurant chain, sweetgreen has served the people of George Town. The growth is the product of planning and determination of the three friends.
According to Nathaniel Ru, the landlord of tavern space was the same landlord of the apartment that they were residing. He says that they convinced the landlord to allow them to use her space for their first restaurant outlet.
Their vision was convincing enough. He says that it was during this time that he engaged in a business meeting for the first time. Nathaniel Ru and his friends had three pages of a business plan and a single page for the financial plan when they were starting.
The landlord made one request that they find an investor and an architect before their next meeting. Ru says that it took them almost a month before they could find a business sponsor and an architect. Nathaniel Ru notes that the strictness of the landlord enabled them to start the company on the right path. Read more: Nathaniel Ru | Crunchbase and Sweetgreen Entreprenuers | Fortune
Had she allowed them to launch the business without a business backer and an architect, they wouldn’t be in a position to start their business the way they did. The would have lost the best opportunity and timing to start their restaurant business.
Sweetgreens has since grown, the three friends have open other restaurant outlets in other cities. Sweetgreens has a restaurant in the Northeast modern cities and the suburbs. These cities include Boston, Philadelphia, New York, and Washington. Most of the ingredients are sourced from the local farmers and purveyors. Hence the food is always fresh and healthy.
Sweetgreens is not just a place to buy food this is according to the digital marketing head of the firm, Theresa Dold. Learn more about Nathaniel Ru: https://twitter.com/nathanielru
She says that from the start the company has been more than just about salad. The starting of the Sweetgreen has been with more deeper purpose. She says that the founder asked themselves “why,” before thinking “what.” She notes that people do not buy the products, they buy experience. That is the reason sweetgreen is so successful.