Desiree Perez, a well-known executive in the music industry, is known for her strategic business plans in the global entertainment industry. She is the close associate of Jay-Z and played critical roles in his music entrepreneurship career. Perez is considered to be one of the few women executives who shook the music industry that is largely dominated by men. She plays a larger role in Jay-Z’s entertainment firm, Roc Nation, including optimizing the profitability, jumping into business opportunities, and more. She has helped Jay to take many strategic decisions that helped the Roc to grow as an influential player in the entertainment industry.
She was behind the successful negotiation of Rihanna’s collaboration with Samsung for $25 million to promote her Anti tour. This helped Rihanna to be listed as an A-list bankable performer. Perez made the negotiations simple and effective when Roc Nation made a collaboration with Live Nation in a $150 million deal in 2008. Considering the ten-year contract is going to end by next year, Jay once again dispatched her to Universal Music for another deal, but the results are yet to come out. In the meantime, with the help of Perez, Jay renewed the contract of Roc Nation for another ten years. Perez at LinkedIn.
Desiree Perez has more than two decades of experience in the entertainment industry. She supervises the operations, strategies, and publishing of Roc Nation’s services and products. Perez is considered to be a fierce negotiator, and that has helped her to win multiple lucrative deals for Roc Nation and its artists. She also made many star performers signing with Roc Nation: Shakira, Big Sean, Rihanna, Meek Mill, J. Cole. With her active intervention, Roc started giving talent management services to many sports personalities, including Andre Ward, Miguel Cotto, CC Sabathia, Yoenis Cespedes, Robinson Cano, Dez Bryant, Geno Smith, Ndamukong Suh, and more.