The Ground Breaking Advertising Executive Alexandre Gama

     Alexandre Gama has been one of the leading executives in the Brazilian media industry, almost since he took his first steps into this industrial sector in the 1980s with the respected Standard & Ogilvy ad agency. Gama has remained one of the world’s most impressive advertising specialists for more than three decades, breaking new ground as one of the leading media figures in the world when he founded his own Neogama advertising group in 1999. The dawning of the new millennium brought with it a new period of success for Alexandre Gama when his Neogama agency completed a partnership agreement with the British based BBH agency, a partnership that saw Alexandre Gama become the Global Chief Creative Officer of the company. After deciding to return to the daily advertising industry in Brazil once again with his own Neogama company, Alexandre Gama has also been appointed to the Publicis Groupe Global Creative Board, the first Brazilian ad executive to hold such a role.

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