Don Ressler and Adam Goldenberg: Reinventing Online Shopping

One of the greatest challenges in starting a successful business is finding the right business opportunity that can mix the key concepts of your business ideas. Finding the right mix is especially crucial in ensuring that the passion is not lost in the process of achieving a lifetime dream of owning a business. Yet it is such milestone that Don Ressler and Adam Goldenberg achieved. The dynamic duo’s names have become synonymous with innovation in the fashion industry. Through Fabletics, TechStyle and JustFab, the two long time business partners have shown remarkable innovative capabilities to create unique brands that speak directly to the tastes and preferences of the clientele. Don Ressler and through Fabletics, Adam Goldenberg have seamless weaved customer preferences, technology and fashion to create a brand that offers personalized products. It is a rare achievement that borders ingenuity and hence the popularity of the Fabletics especially among women for whom it was created.

 

Early Forays in Innovative Entrepreneurship

 

The journey towards building such a successful brand began when the two met by chance after each sold their respective successful companies to Intermix Media. From an early age, Don Ressler had already established himself as a successful entrepreneur in the fashion industry. In his early teens, he founded and successfully managed a fashion company, which he sold to Intermix Media just like his business partner sold his gaming company to their would-be employer. Both were absorbed into the executive management at Intermix Media with Mr. Ressler serving as the company’s vice president chief operating officer. From there on, the two friends set out on a whirlwind entrepreneurship journey that has seen them become household names in the fashion industry.

 

Fabletics: A New Era in the Fashion Industry

 

Fabletics is a fashion for innovation entity in every sense of the phrase. The brand’s marketing approaches are strategic, specific and very effective in reaching out to targeted markets. As an fashion brand specializing in fashionable athletic wear, Fabletics offers products of various sizes, colors and designs. The products are highly personalized to meet the preferences of their clients. It is a membership-only brand that uses the data provided by their clients during signing up to stock their online stores. Customers enjoy discounts and promotional offers when they signup. By using Kate Hudson to market their product lines, Fabletics seeks to tap into the huge fan base of the actress who cofounded the brand. To further increase the customer experience for its over one million members, Fabletics has also opened physical stores that use technology in all key areas.

 

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