Why Omar Yunes Deserved the 2015 Best Franchisee of the World Award

Omar Yunes, owner of 13 franchise units of the Japanese brand Sushi Itto, received the Best Franchisee of the World (BFW) award in December 2015 at a ceremony held in Florence, Italy. This was the first time Mexico was represented at the ceremony, and they ended up in first place. Some of the other countries represented were Portugal, Brazil, Italy, France, Hungary, and Argentina among others.

The award was in recognition of Omar’s great contribution to the Sushi Itto food chain, of which he became franchisee at the tender age of 21. The 13 units he currently owns are located in Veracruz, Puebla, and Mexico City. He expressed his joy and pride in receiving the award but acknowledged that the award belongs to the teams that he leads and the Sushi Itto brand as a whole.

BFW Mexico organizer, Diego Elizarrarrás, said that Omar Yunes won the award because of the many great changes he has implemented in the franchising business, improving the relationship between franchisers and franchisees. Sushi Itto CEO, Benjamin Cancelmo, also expressed his joy and said that it was clear that their efforts at improving their services, and ensuring customer satisfaction were paying off. Prendamex’s Ivan Tamer came in second after Omar Yunes for his new innovative marketing system that is now widely used in the franchising business.

About Omar Yunes

Omar Yunes is a successful entrepreneur who is very passionate about the franchising business. He discovered his love for the business at a very young age, and has gained a lot of experience in it over the years. He was named winner of the Mexican version of the BFW, and this came as no surprise. Some of his contributions towards the Sushi Itto brand and the franchising business as a whole include implementing better information management and coming up with clear standards of measuring the performance of various units.


Omar Yunes surely deserved the BFW award for all his great achievements. His passion for the business and commitment to excellence are what enable him to do such a great job. He has set the bar high for other players in the franchising business.

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