For many years, those of us with unfortunate dry lips habitually reached for the Chapstick a few times a day. Women asked each other “do you have any Chapstick I can use?”. It was available everywhere we looked. At the supermarket checkout line, next to the register at drug stores, and at retail and discount stores everywhere. Well.ca has some details about EOS.
Although Chapstick was boring, it did the job. This flavorless, bland balm hydrated our lips and did nothing more. It wasn’t exciting to look at. It didn’t smell like much. And then the company livened things up a bit. They came out with Cherry and Mint flavors, but that’s about it. The excitement lasted all of five minutes. You might ask yourself if it was really a big deal. It is only lip balm, after all. How exciting can it get?
Seven years ago, this question was answered. It can get very exciting! Evolution of Smooth, or EOS, hit the market, and it hasn’t been the same since, check on walgreens.com for details. These exciting, unique lip balms rose above Chapstick in an already oversaturated market. They did it by doing what no other lip balm has done: being fun and unique. There is a multitude of flavors to choose from, they smell wonderful, and they are sold in fun, pastel colored egg shaped pods.
Rather than being targeted toward both men and women, EOS lip balm was targeted specifically toward women, and it became a “must have” accessory. Once the product hit store shelves, it became all the hype. Millennials wanted several flavors to keep in their purses after they spotted their favorite celebrities using the balm.
The dynamic marketing helped EOS rise above its competition. Rather that being a generic, unexciting brand, the constant evolution of the product make it the most desired among lip balm enthusiasts. Visit EOS on their facebook.com page.