Technology is the Future of Entrepreneurs, Flavio Maluf’s take on 2017 Business Prospects

New Year represents a new way of doing things. Entrepreneurs should stay connected through market research and business trends this year. President and CEO of Eucatex, Flavio Maluf, published a list from American Magazine Inc, demonstrating some the best sectors in the market to venture in.




Technology is a way of life and a vital business tool. There’s an app for almost everything these days. Flavio advocates for the creation of simple business applications that can make administration more practical in yielding positive results for 2017.




The youth need our support. According to Inc. magazine, young people are the new consumers, and cannot be neglected. The Millennial generation needs to be understood as potential customers. Companies should create products best suited for them.


Remote Work


Working away from the office is the new found joy of techies. We have slowly moved from going to work in jeans to working from home and staying productive. Inc. has listed companies capable of offering training services for employees that work away from their headquarters.



Online Marketing


The demand for online items been increasing and intensifying this niche market over the last twenty years. According to Maluf, recent studies indicate 58% of shoppers find online shopping more convenient as opposed to visiting a physical store.


Mr. Flavio Maluf is the CEO of Eucatex S.A. since April 29, 2005. Flavio also serves as the Board of Executive Members Chairman at Eucatex S.A. He also serves as Vice CEO of Eucatex Trading Engenharia and Eucatex Química e Mineral. He previously worked for Sistema S.A. and Citibank New York. Maluf graduated from FAAP – SP with a degree in Mechanic Engineering. He has an MBA specialized in Accounting, Rural Management, and Foreign Exchange Principles from New York University.


Eucatex is a Brazilian company that manufactures panels and ceiling tiles using the natural eucalyptus. The company was established in 1951. The first mill- Fiberboard Industrial Unit was launched in 1954 in Salto (SP). Eucatex initially produced flexible boards before manufacturing panels and ceiling tiles. Presently, the company manufactures laminate floors, doors, panels, wall partitions, paints and hardboards in Brazil. It currently exports to thirty-seven countries and has 2,201 workers.


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