A study conducted by the Relevancy Group has shown that email marketing revenue increased by 40% just by including video in email marketing campaigns. Video marketing is proving to be more engaging to audiences as the internet grows and attention spans continue to decrease. The same study also shows that click-through rates increase 2-3 times and open rates by 20% just by adding a video to an email.
Video is proving to be more time efficient when compared to text. Videos are also more effective when used in expressing the personality of a certain brand. According to Dr. James McQuivey, if a picture is worth a thousand words, then it goes without saying that a 60-second video is worth 1.8 million words. A pioneer in this industry is Talk Fusion, the 8th largest online video content provider all around the world.
The company was founded in 2007 and is the brainchild of Bob Reina, its founder and CEO. Reina was pushed to form the company when he was frustrated by the fact that he could not embed a 10-second video into an email as America Online said it was not possible. With the help of a friend who is also an IT expert, the pair managed to find a way to adding videos into emails.
The biggest strength of Talk Fusion is its ease of use. With more than 1,000 ready-to-go templates to cater for every possible situation and occasion, the service is not intimidating to individuals who are new to video marketing. Users are also free to create their very own custom templates once they get to learn the ropes.
Talk Fusion provides video marketing solutions to businesses all over the world. The products offered by the company have helped businesses to create strong brands and expand their customer base. Among the products on offer include video email, live meetings, video chat, sign-up forms and video newsletters.
Serving over 140 countries, some of the products offered by the company have gone on to become the top communication networks used in some of these countries. Talk Fusion became a pioneer by being the first to introduce the first Instant Pay Compensation Plan worldwide.
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