In recent years, the economy hasn’t been all that kind to the Lake Tahoe community of ski resorts. Now, all of this is not on the shoulders of the resorts themselves. Extensive droughts have drastically reduced the amount of snow falling on the regions. Falling snow is the lifeblood of these communities. While areas such as Squaw Valley do offer spring and summer activities outside of skiing, the majority of business comes from vacationers looking to hit the slopes. With a lack of snow, this has handcuffed the industry a bit. Andy Wirth, the CEO of Squaw Valley Alpine Ski, knows this all too well.
In an article originally published in December, 2015 by the Reno-Gazette Journal, it points out the problem has not only been due to the lack of snow, but also political issues through the form of incorporation. This has made it difficult for many towns and lodges to go about business as usually. Andy Wirth though now sees light at the end of the tunnel. He stated that while it has been a rather tough four years for the company, it nows looks as if snow storms are starting to pile up new, fresh snow while bringing in tourists and visitors to enjoy the winter wonderland.
Beyond the fresh blankets of snow, backers of incorporation have started to lay off the civic climate and are no longer pushing to incorporate what is known as Olympic Valley. Andy Wirth and Squaw Valley spend hundreds of thousands of dollars to oppose this incorporation, as it would have resulted in drastically higher taxes on both residents inside the valley and businesses. This would have put local businesses out of work and would have cost the industry potentially millions of dollars annually.
Andy Wirth has been the CEO of Squaw Valley for several years now. He has spent almost his entire professional career in the hospitality business. He received his education in hospitality so he understands not only the business aspect of it but the industrial aspect of it as well. While working his way up, he has also spent the majority of his time within get Colorado Rockies area, so not only does he understand the business and industry, but he understands the region, which makes him that much more valuable of a CEO.
While the last several years have proven challenging for the industry, Andy Wirth sees bright skies ahead.