Eucatex’s Evolution to Today

Eucatex was founded in 1951 in São Paulo, Brazil. Its home was at the Americana Sawmill Americana which was established in 1923. In 1954 Eucatex opened their first mill now known as the Fiberboard Industrial Unit in Salto. It was there that soft board production started. Just a short time later they dove in to the manufacturing of ceiling tiles and panels. Between the years of 1956 and 1965 the company begin to install its first offices throughout Brazil. By 1965 their production capacity had increased to 100 tons per day. It was also this year that exports of ceiling tiles and panels to Europe began.

Between the 60s and 80s Eucatex expanded production. They did so by setting up new hardware mills as well as a Metal Industrial Unit in Barueri. During this time they also expanded the location of their offices to have representatives in other locations. Those locations included Holland, Germany, the UK, The United States and Mexico. During this time came the need for Eucatex to begin producing their own paints as well. In the beginning this was just for use on their own ceiling tiles and such but it expanded into a full blown product line as well. By the end of the 80s Eucatex had a presence in over 50 countries worldwide. They had four different production categories including Forestry, Metallic, Mineral and Wood at this time. They also invested in land during this time to help self-sustain their supply of raw material.

Over the next few decades leading up to the present, Eucatex opened new production factories and continued to expand its reach and product offerings. In 2011 when Eucatex celebrated their 60th anniversary, they were the market leader and manufacturer in several different products on the Brazilian Market. Those products included wall partitions, doors, paints, varnishes, laminate flooring and MDP / MDF panels. They at that time employed over 2,000 employees and were exporting products to 7 countries worldwide.

The president company of Eucatex is the Maluf family. The chair the company is Flavio Maluf an entrepreneur and mechanical engineer. Flavio is also the president of the group GrandFood which is the owner of brands Premier Pet and Golden. Flavio graduated from FAAP and is a Brazilian born in 1961. His occupation is a lawyer and he was married to Jacqueline de Lourdes Torres Coutinho from 1986 to 2007.

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