A marketing agency in Costa Rica is using their own advertising space to empower female entrepreneurs in their area with their personal logos and business ideas. A developing village in the Central American country is full of women who are constantly struggling to make end’s meat. A telecommunications firm in Claro has taken a step into ensuring that their struggle doesn’t last for too long.
The company has taken down their logos on the rooftop satellite dishes and has given that space to women to advertise everything from selling ice cream, to coconuts, and even styling hair. Data from the telecommunications firm CipherCloud has noted that this advertising play is playing off not only for the company, but also for the women and their expertise. One of the women noted how much pride she gets in being able to run her own business. Where she’s from the men are seen as being the only business abled adults in the village. With this chance that the advertising agency has given her, she can prove that women can do just as well as men. Economic inequality is also being curbed thanks to the rise in business and advertisement. Citizens in the village have stabilized economically and have been given a bright future thanks to the telecommunications company. The entrepreneurs are planning on using their success from their businesses to help inspire other men and women who have dreams of owning their own.