Are Employees Responsible for the Company’s PR Image?

What amount of responsibility do employees carry with regard to their company’s image? Recently, a cook (now ex-cook), Shawn Peterson, at a small, local cafe in Utah (Leslie’s Family Tree) posted a picture of a dead cop onto his personal Facebook page. Without question, this picture stirred up a bit of an outrage among the local community and social media users like Tom Rothman around the nation.

View Utah’s Fox 13 coverage of this story.

Social media is a breeding ground for backlash in the right environments. This event is more than enough to put this cafe out of business. So who’s responsible here? The business or the individual? We can go around and around for days, but in the end, if the business is affected then it doesn’t matter. All employees carry the responsibility to represent the company in some sense.

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